Wizarding World Holiday Trunk — Chidalu Motanya

The Wizarding World Holiday Trunk

Last year, in a conference room in Los Angeles, two Muggles (re: non magical humans) had the idea to bring the magic of Hogwarts to doorsteps across America and Canada. We pitched a never-before-done collaboration with the Wizards at Warner Bros. + Universal Studios, and Uber Eats said “when do we start?” Thus, the Wizarding World Holiday Trunk was born.

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THE TRUNK

Modeled after the trunk Harry brings to Hogwarts his first year, the Wizarding World Holiday Trunk started magically appearing online a week before release.

Inside the trunk, Muggles found everything they needed to bring Hogwarts to their living room - including a Gingerbread Hogwarts, their own acceptance letter, and a one-of-a-kind AR experience. Once it was released, the trunk sold out in markets within minutes, causing the Uber Eats app to crash.

THE CASTLE

The Gingerbread Hogwarts came with 9 iconic cookies, Bertie Botts Every Flavor jelly beans, and chocolate frogs; along with decorations so Muggles could customize their castle.

AR

Using their acceptance letter, Muggles unlocked a magical AR experience.

Once they scanned the letter, a message reveal itself inviting them to play three different games: The Flying Car Adventure, Quidditch, and Spell Casting 101 which unlocked a spectacular light show after saying “Lumos Maxima Hogwarts Castle”.

BONUS

Here are a few my favorite TikToks that just made me laugh and smile.

Long live the boy who lived. Iykyk.